The #SEEHERGREATNESS Photo Opportunity art and build was a critical component to the Sweet 16 Watch Party. Strategic insight gave us a close up of the audience, staff, celebrities and fans who would have their phones ready for photos and videos all day long. This meant we needed a flawless experience for just that, taking photos with each other for "the 'Gram". The photo opportunity was a prime setting for impeccable branding and a space for people to come together, laugh, enjoy the weekend, and show their followers just how cool the Buick #SEEHERGREATNESS Sweet 16 Watch Party was. The experience had to be simple yet, memorable!