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Buick video and print content was created for the 2023 North American International Auto Show and the State Fair of Texas. Space planning, exhibit booth design, and 3D visualization were also design components to the 2023 Auto Show season build.
I art directed, made storyboards, designed the graphic treatments and typographical treatments, selected still shots, and running footage for all videos in the run of show for Buick. The lineup was brand new and the new visual identity for Buick had just been released. The 2023 Auto Shows were a critical part of making an impact on consumers with the new Buick brand.
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